Tips, strategies, and analysis on making your brand visible to AI.
Your Google Analytics shows direct traffic up 30% this quarter. You don't know why. The truth is most of that bump is AI — ChatGPT, Perplexity, and Gemini sending users to your site after citations. Here's how to actually measure it.
Your competitor showed up in ChatGPT. You didn't. Same industry, same kind of product. Why? The honest answer involves four signals AI models actually weight when they compose recommendations — and three myths to stop chasing.
Before you pay anyone to measure your AI visibility, you can do the basic audit yourself in under 10 minutes. Here's the exact methodology: which queries to run, which platforms to check, and how to score the result.
Your robots.txt tells Google what to crawl. Your llms.txt tells AI models what your site is actually about. Most sites have one. Almost none have the other — and the ones that do are getting cited more.
You don't need a full agency or a 12-month strategy to start showing up in ChatGPT. Here's a 4-week sprint any SMB can run, with concrete actions for each week and what to measure at the end.
Your clients are about to start asking why they don't show up in ChatGPT — and they'll ask their agency first. Here are the seven questions you should expect, what each one really means, and what a confident answer sounds like.
SEO Week NYC just introduced HEO — Hybrid Engine Optimization. That's five SEO acronyms in three years. Here's what each one actually means, which ones are duplicates, and which one is genuinely worth your attention.
Most websites are invisible to ChatGPT — not because of bad SEO, but because of five fixable technical gaps. Here's how to close them in under an hour.
Most businesses are invisible to ChatGPT, Perplexity, and Gemini without knowing it. Here are the 8 technical traps that block AI from finding and recommending you — and how to fix each one.
AI visibility is how often your brand appears when people ask ChatGPT, Perplexity, or Google AI about your industry. Learn what it is, why it matters, and how to improve your score.