Multi-platform strategy
Optimising for ChatGPT, Perplexity, Claude, Gemini, Mistral and You.com simultaneously.
Each AI platform has slightly different strengths, data sources, and recommendation patterns. A multi-platform strategy ensures you're visible everywhere, not just on one tool.
Platform differences
ChatGPT — The largest user base. Draws from its training data plus web browsing. Favors well-known brands and authoritative sources. Strong weight on Wikipedia and major publications.
Perplexity — Search-first approach with real-time web results. Cites sources prominently with clickable links. Best for driving actual traffic. Favors fresh, well-structured content.
Claude — Anthropic's model. Known for nuanced, detailed responses. Favors comprehensive, well-organized content. Strong on technical and professional topics.
Gemini — Google's AI. Tightly integrated with Google's broader ecosystem. Favors sites that perform well on Google search, making traditional SEO more relevant here.
Mistral — European-built model with strong multilingual coverage. Favors well-structured technical and product content, and content available in major European languages.
You.com — RAG-based search engine. Pulls from multiple web sources in real-time. Favors fresh, authoritative content with clear structure.
Universal optimizations
Some actions improve visibility across all platforms: unblocking all AI crawlers in robots.txt, adding comprehensive schema markup, creating FAQ content, maintaining an llms.txt file, and building mentions across diverse trusted sources.
Platform-specific tactics
For Perplexity: ensure your pages load fast and have clear, structured content — Perplexity's real-time crawling rewards accessible sites. For ChatGPT: build presence on Wikipedia and major publications. For Gemini: traditional SEO still matters since Gemini leverages Google's index. For Mistral: ensure key content is available in the languages of your target markets.
Monitoring across platforms
VisibAI audits the AI platforms we measure simultaneously and shows you per-platform breakdowns. This reveals where you're strong and where you need work. A common pattern: businesses visible on Perplexity but invisible on ChatGPT, or vice versa.